What are principles
of a Good Website
Design?
If you would like a
custom website, but do not know what
'the principles of good web design
web site design' are, you might
finish with a bad website which has
no search engine optimization and
built by a web design company that
has no website design and search
engine optimization
experience.
To me and most
small business owners, good website
design means “one that can be found
by the search engines and has search
engine optimization and
will bring
customers
”.
Unfortunately the
way most people order a website is;
they look at a professional website
design that big companies have (who
can spend hundreds of thousands of
dollars on putting them up) and then
they think “That is what my web
designer can make, a custom website
for me that should look like that.
After all, if it is good for Coca
Cola or Nike, for sure it will be
good website design for me
too”.
What they do not
take into account is that those big
companies have millions and millions
of dollars in marketing money.
Companies like that do not rely on
search engine optimization to drive
traffic to their website. They do not
have to follow the rules of good
website design, because they will get
traffic no matter how good or bad
their website design is as these
companies use web design companies to
built flashy websites that have no
search engine optimization. Millions
of people will still visit it because
of those companies’ huge offline
marketing.
If you have a small
business, or would like to have your
own business website that relies on
the internet to provide you with
clients, the website that is good for
Coca Cola or Nike will be the death
of you.
It will not only
NOT bring you any clients, but it
will cost you money as well. In fact,
it might even harm your
business.
It will also make
you believe that websites don’t work.
When I talk to people that have a
website already, I constantly hear
“websites don’t work, I paid $2500
for mine, and it has not brought me
one customer”. I then ask, "Did you
get a professional website designer
and a reputable web design company to
build you a custom web design that
has search engine optimization on it?
I usually get a reply like 'No
but..."
When I get a chance
I have a look at their websites, I
see straight away why there is no
possibility that that website will
ever bring in ANY business to its
owners. Usually because the site has
no search engine optimization.
Usually they have a template website
but a custom web site built by a
friend of a friend’s son who studied
computers at high
school.
Professional web
design companies can do custom web
design that has search engine
optimization by professional
designers. This in turn will bring
customers and get you a good ranking
with the search
engines.
It’s so sad;
because a well designed professional
website design, search engine
optimized website not only brings in
a lot of customers, but is also the
most effective and the cheapest form
of advertising (apart from word of
mouth).
If you are thinking
about getting a small business
website, you need to get a good web
site design by a reputable web design
company and educate yourself on what
to look for because if you don’t, it
will cost you very dearly in lost
revenue and cold, hard cash with a
bad web designer.
To help you learn
about good website design, we put
together a FREE course that
will give you the
basics.
We put this course
together, because we want to do a
good job in building websites that
work, but we are not in position to
educate everybody one on
one.
Even if you happen
to read it and go somewhere else to
get your website built at least you
will be able to source out a good web
design company who employs a web
designer who knows how to do search
engine optimization. It might weed
out some of web designers who do not
do a good job and give the rest of us
a bad name.
What this course
will teach you:
-
Why exactly do you need a
website for your
business?
-
What are the different types of
websites and which type do you
need.
-
What features you absolutely
must include on your website
design and which ones you
should stay away
from.
-
How does a good website design
get to the top of page on a
Google
search?
-
How the text should be written
to get your customers to
instantly warm up to you and
who should write
it.
-
What kind of images should you
include on your
website?
-
How to build a relationship
with your clients without
spending any time talking to
them.
-
How do you know if your website
is attracting
customers?
-
Questions to ask your Web
Design company and web designer
to make sure they can build you
a professional website that
works!
-
How to build your own website
design that is search engine
friendly and that not only will
bring you lots of customers,
but is so easy to build that
your grandma could do
it.
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